The College of New Jersey Office of Communications, Marketing, and Brand Management has revised the athletic logo. The design and colors have been changed and new visual identity standards have been created. These blue and gold color settings vary slightly from the primary colors established for the institution. They are to be used at all times when showcasing TCNJ's athletic logo.

In addition, primary and secondary fonts have been established. These typefaces, which are used in our wordmark, are to be used in major publications and marketing materials.

A Graphic Standards Identity Guide has been created by the College. Information regarding the athletic mark begins on page 22 of the pdf.

The primary athletics logo is shown below.









Logo colors/College colors

The official athletic logo colors for TCNJ are below

Gold: Pantone 123
Gold CMYK: C (0) M (27) Y (100) K (0)
Gold PMS: 7409 (coated) or 7406 (uncoated)

Blue Pantone: 7693
Blue CMYK: C (98) M (77) Y (26) K (10)
Blue PMS 647 (coated) or 295 (uncoated)

The official college colors for TCNJ are below

Blue CMYK: C (100) M (75) Y (15) K (30)
Blue RGB: R (41) G (63) B (111)
Blue PMS: 534 (coated) or 2757 (uncoated)

Gold CMYK: C (0) Y (20) M (100) K (20)
Gold RGB: R (166) G (122) B (0)
Gold PMS: 132 (coated) or (117 uncoated)

College Fonts and Usage

Primary Fonts

Universal LT Std 59 Ultra Condensed: Use for title page and minor subject headlines

Secondary Fonts
Adobe Garamond Pro Regular: Use for all body copy as well as large, visually dynamic quotes or introductory copy
Gotham Bold: Use for athletic sports titles paired with the athletic mark
Tahoma: Alternative for page headlines
Palatino Regular: Alternative for all body copy as well as large, visually dynamic quotes or introductory copy
Impact Regular: Alternative for Use for athletic sports titles paired with the athletic mark